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FOR IMMEDIATE RELEASE

 

SUCCESSFUL BUSINESS OWNER RETURNS TO NORTH PHILADELPHIA with a vision of revitalization

 

Celebrity hair stylist Syretta Scott is hosting the First Annual Community Collaborative to support and encourage her new neighbors in her North Philadelphia community towards economic development with a day of engagement, education, and entertainment!

 

On August 15th, 2015 at Panati Recreation Center of Allegheny West located at 3100 N. 22nd St in Philadelphia, a collaboration of the city’s entrepreneurs, artists and activists are coming together for a day focused on igniting North Philadelphia’s business potential in a fun, relaxed family orientated setting with food, games, music and selected speakers.

 

Syretta Scott has been a heavyweight in the natural hair community for over 10 years. She has established herself as the natural hairstylist for celebrities such as Jill Scott, Smokey Robinson and Janet Jackson. She recently made the strategic decision of moving her hair salon “Duafe” from a prosperous, protected location in East Falls back to the heart of North Philadelphia were she was raised.

 

The presence of the business “Duafe” is a bright marker, highlighting that “the hood” does not have to represent stagnancy and poverty. “Duafe” intends to keep a location in North Philadelphia with motivation to build up the community, being integrative rather than segregative, which seems to be the unfortunate pattern of gentrification throughout the city. ‘This is a call to action to rebuild North Philadelphia from the inside out”, says Syretta Scott.

 

Duafe wants your help in spreading the news about the First Annual Community Collaborative. We welcome those who can reach an audience of businesses, sponsors, volunteers, families, youth, elderly, home owners and other members from the North Philadelphia community.